Marketing Campaign Lead - Lien Quan Mobile (Garena) - Bali, Indonesia

Join Garena, a leading global online entertainment and digital platform, as a Marketing Campaign Lead for Lien Quan Mobile in the vibrant heart of Bali. This is your chance to shape the future of mobile gaming in Southeast Asia by driving high-impact marketing campaigns that captivate millions of players. In this role, you'll work closely with cross-functional teams to develop and execute strategies that boost player engagement, retention, and revenue. With a dynamic and creative environment, you'll have the opportunity to grow your career in a fast-paced industry.

As a Marketing Campaign Lead at Garena, you'll be responsible for leading a team of marketing specialists to create and manage high-performing campaigns for Lien Quan Mobile. You'll leverage data-driven insights to optimize performance and ensure that every campaign delivers maximum impact. This role is perfect for a passionate marketing professional looking to make a significant impact in the gaming industry.

Located in Canggu, Bali, you'll enjoy a unique work environment that combines the beauty of Bali with the energy of a global tech company. Join us and be part of a team that is revolutionizing mobile gaming in Southeast Asia.

📋 Tanggung Jawab Pekerjaan

• Lead and manage a team of marketing specialists to develop and execute high-impact marketing campaigns for Lien Quan Mobile.
• Analyze market trends and player behavior to create data-driven marketing strategies.
• Monitor campaign performance using tools like Google Analytics, Firebase, and other marketing analytics platforms.
• Collaborate with cross-functional teams including product, design, and development to ensure seamless campaign execution.
• Develop and implement marketing plans that drive player engagement, retention, and revenue growth.
• Leverage social media platforms, influencer marketing, and other digital channels to reach and engage with the target audience.
• Stay updated with the latest trends and best practices in mobile gaming marketing.
• Report on campaign performance and provide actionable insights to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with a strong background in mobile gaming or digital marketing.
• Proven track record of leading successful marketing campaigns and driving measurable results.
• Excellent analytical and strategic thinking skills with the ability to interpret data and make data-driven decisions.
• Strong leadership and team management skills with the ability to mentor and develop team members.
• Proficiency in marketing tools and software such as Google Ads, Facebook Ads Manager, Hootsuite, and other relevant platforms.
• Experience with A/B testing and campaign optimization techniques.
• Fluency in English, both written and spoken.

🛠️ Keahlian

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